Hi, I'm Ava
Hi, I'm Ava
Attorney-turned UX & Learning Designer:
I blend strategy and creativity to make complexity simple.
UCSF – Patient Education eLearning
Developed engaging, scenario-based eLearning modules to help cancer patients adopt healthy behaviors. Simplified complex clinical content into accessible, actionable lessons for patients and caregivers.
Deliverables
18 interactive modules
Method
Articulate Rise content design
UCSF – Patient Education eLearning
Developed engaging, scenario-based eLearning modules to help cancer patients adopt healthy behaviors. Simplified complex clinical content into accessible, actionable lessons for patients and caregivers.
Deliverables
18 interactive modules
Method
Articulate Rise content design
UCSF – Patient Education eLearning
Developed engaging, scenario-based eLearning modules to help cancer patients adopt healthy behaviors. Simplified complex clinical content into accessible, actionable lessons for patients and caregivers.
Deliverables
18 interactive modules
Method
Articulate Rise content design
Avenue 8 – AI Real Estate Assistant
Contributed to the design of an AI-powered assistant that helps real estate agents manage listings, client communication, and deal workflows. Focus was on streamlining tasks and reducing friction through intuitive UX and conversational AI.
Deliverables
Wireframes & Prototype
Focus
AI chat flows
Avenue 8 – AI Real Estate Assistant
Contributed to the design of an AI-powered assistant that helps real estate agents manage listings, client communication, and deal workflows. Focus was on streamlining tasks and reducing friction through intuitive UX and conversational AI.
Deliverables
Wireframes & Prototype
Method
AI chat flows
Avenue 8 – AI Real Estate Assistant
Contributed to the design of an AI-powered assistant that helps real estate agents manage listings, client communication, and deal workflows. Focus was on streamlining tasks and reducing friction through intuitive UX and conversational AI.
Deliverables
Wireframes & Prototype
Focus
AI chat flows
ScaleGrowth – Dashboard
Redesigned the organizer dashboard to give community leaders clearer insights and tools to engage members effectively.
Deliverables
Dashboard redesign
Methods
Usability testing
ScaleGrowth – Dashboard
Redesigned the organizer dashboard to give community leaders clearer insights and tools to engage members effectively.
Deliverables
Dashboard redesign
Method
Usability testing
ScaleGrowth – Dashboard
Redesigned the organizer dashboard to give community leaders clearer insights and tools to engage members effectively.
Deliverables
Dashboard redesign
Methods
Usability testing
Sippilicious – Herbal Tea App
Created a mobile app experience that simplified herbal tea purchases while promoting mindfulness and wellness among women.
Deliverables
Mobile app prototype
Focus
Mindful shopping & wellness
Sippilicious – Herbal Tea App
Created a mobile app experience that simplified herbal tea purchases while promoting mindfulness and wellness among women.
Deliverables
Mobile app prototype
Method
Mindful shopping & wellness
Sippilicious – Herbal Tea App
Created a mobile app experience that simplified herbal tea purchases while promoting mindfulness and wellness among women.
Deliverables
Mobile app prototype
Focus
Mindful shopping & wellness
Process
A clear, human-centered framework that blends rigor and creativity. I move from exploration to execution with equal parts empathy and precision—turning complex information into intuitive, engaging experiences that drive impact.
01
Discover
Partner with stakeholders to align on goals and constraints. Conduct user interviews, content analysis, and market scans to uncover pain points and opportunities.
Define
Synthesize insights into personas, journeys, and “How Might We” questions. Map information architecture and task flows to set a strong foundation for design.
02
Develop
Design wireframes, prototypes, and content that simplify complexity. Test iteratively with users, refining until both clarity and delight are achieved.
03
Deliver
Launch with confidence—providing design specs, instructional assets, or marketing collateral as needed. Measure outcomes against user success and business goals to ensure lasting impact.
04
Process
A clear, human-centered framework that blends rigor and creativity. I move from exploration to execution with equal parts empathy and precision—turning complex information into intuitive, engaging experiences that drive impact.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
A clear, human-centered framework that blends rigor and creativity. I move from exploration to execution with equal parts empathy and precision—turning complex information into intuitive, engaging experiences that drive impact.
01
Discover
Partner with stakeholders to align on goals and constraints. Conduct user interviews, content analysis, and market scans to uncover pain points and opportunities.
Define
Synthesize insights into personas, journeys, and “How Might We” questions. Map information architecture and task flows to set a strong foundation for design.
02
Develop
Design wireframes, prototypes, and content that simplify complexity. Test iteratively with users, refining until both clarity and delight are achieved.
03
Deliver
Launch with confidence—providing design specs, instructional assets, or marketing collateral as needed. Measure outcomes against user success and business goals to ensure lasting impact.
04
Skills
Skills
Learning Design
Learning Design
Learning Design
UX Design
UX Design
UX Design
UX Research
UX Research
UX Research
Product Marketing
Product Marketing
Product Marketing
Prototyping
Prototyping
Prototyping
Information Architecture
Information Architecture
Information Architecture
Content Strategy
Content Strategy
Content Strategy
Workshops
Workshops
Workshops
Usability Testing
Usability Testing
Usability Testing
AI Tools
AI Tools
AI Tools
Project Management
Project Management
Project Management
Stakeholder Collaboration
Stakeholder Collaboration
Stakeholder Collaboration
Storytelling
Storytelling
Storytelling
Content Development
Content Development
Content Development
+ More
+ More
+ More
Selected Experience
Selected Experience
Learning Experience Designer (Contract)
Learning Experience Designer (Contract)
Learning Experience Designer (Contract)
UCSF
UCSF
Apr 2024 - Oct 2024
Apr 2024 - Oct 2024
Founder, CMO & Product Designer
Founder, CMO & Product Designer
Founder, CMO & Product Designer
Cocoon Studios
Cocoon Studios
Feb 2024 - Present
Feb 2024 - Present
UX Designer (Freelance)
UX Designer (Freelance)
UX Designer (Freelance)
Avenue 8
Avenue 8
May 2024 - August 2024
May 2024 - August 2024
Product Designer (Freelance)
Product Designer (Freelance)
Product Designer (Freelance)
ScaleGrowth AI
ScaleGrowth AI
Aug 2021 - Jan 2024
Aug 2021 - Jan 2024
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
Why did you switch from law to design?
How does your legal background strengthen your design work?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
Why did you switch from law to design?
How does your legal background strengthen your design work?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
Why did you switch from law to design?
How does your legal background strengthen your design work?